2022-01-30

NPS　ネット・プロモーター・スコアを目標に使えるか

ネット・プロモーター・スコア（顧客ロイヤルティと収益性の関係を解き明かすために試行錯誤を掲げた結果が、推奨意向を質問し、顧客を「推奨者」「中立者」「批判者」にセグメント分けする手法）

日本は数字で目標をたてるというより　中立者から推奨者という位置になってもらえるようにな形がよさそうです。

カスタマージャーニーマップ

顧客とのすべての接点における評価を可視化するためのもの

カスタマージャーニーマップとは自社が抱えている顧客がサービスを認知する段階から最終的に購入に至るまでの、行動や感情のプロセスを図示化したもの

あなたはこの商品を親しい友人や家族にどの程度すすめたいと思いますか？0~10点で点数を付けてください。というより　推薦してくれるかどうか　　9点から10点

他者にすすめるという未来の行動を点数化するため、今後の収益性と連動すると考えられています

www.quora.com

www.emotion-tech.co.jp

2020-11-14

成果があったアベノミクス継続を

日夜休日も返上して新型ウィルスと立ち向かっていた安倍晋三氏が、最長の首相人気を務めた後、健康上の理由で退任した。阿部前首相には、一日も早いご全快をお祈りしたい。

新任の菅義偉首相は、秋田県出身、横浜市議会議員から自力で地盤を築き上げてきた政治家である。自民党のどの派閥にも属していない点でもユニークな存在である。

阿部前首相が祖父の岸信介元首相の流れをくむ、いわば政界のプリンスといってよい存在なのに対し、菅慎首相は社会を庶民の目から見ることができる首相である。社会のどこを直せばより能率的な社会になり、どこを直せばより公平な社会なるかを判断するめがあると想像できる。派閥の個別利害にとらわれずに済むことは、改革に対する政治的な抵抗をかわすのにも有利であろう。しかも首相のアドバイザーには、従来の製造大手企業や銀行からだけでなく、今やサービス業を代表する者が含まれているといわれるのも、前向きの政策を生むのに有望である。

さて、菅首相にとって大地の問題は、安倍内閣の代表的な経済政策、「アベノミクス」をどするかである。同内閣の官房長官を長く務めた新首相は、すでにアベノミクスを継承すると公言しているが、もちろんそれはうなずける。阿部首相が就任した2012年末から、コロナ流行が始まる直前の19年末までに、500万人以上の日本人が新たに就業することになったのである。

2017-04-02

Employment situation "steadily improving"

f:id:beacontokyo:20170402170816p:plain

According to the February Labor Force Survey released by the Ministry of Internal Affairs and Communications on February 31, the unemployment rate (seasonally adjusted) was 2.8%, a 0.2 point decrease (improvement) compared with the previous month. Improvement for 2 consecutive months. It was the lowest in 22 years and 8 months since June 1994 (2.8%). QUICK summarized the median market forecast was 3.0%. The labor supply and demand situation was tightened due to the shortage of workers continued.

Looking at the unemployment rate by gender, males dropped by 0.1 points from the previous month to 3.0%, the low level since June 1995. Women remained flat at 2.7%.

The total number of unemployed people was 1.9 million, decreased by 80,000 from the previous month. Thirty thousand people decreased "involuntary departure" such as workplace circumstances and retirement age, "voluntary departure" decreased by 100,000 people. "New job seeking" increased by 50,000 people.

The number of employed people decreased by 210 thousand to 64,830 thousand, with the number of employees dropping by 110 thousand, 57.76 thousand. The Ministry of Public Management, Home Affairs, Posts and Telecommunications showed the employment situation "steadily improving" about employment trends.

2017-01-03

After all what do you want to say?

Each slide has a headline. But I do not have any message on what I am trying to communicate. The heading is a representation of "what you are writing about", that is, the type of message. A message is the "content of thought to tell" itself. Headlines are also important, but the message is really important.

If you look carefully, there are some places like messages in some places. But there are no clear conclusions messages as to which messages are scattered, eventually what they want to say. Or, the conclusion message ends with common general theory and abstract theory, such as "we need further marketing efforts".

There is information, but there is no message, there is no concrete conclusion, after all it is a slide you do not know what you want to say. It is the type that I see the most.

2017-01-03

Misunderstanding of creating slides　　What is the common misunderstanding of creating slides

Colorful figures and images, 3Dized graphs, movies ,,,

The technique of visual creation is evolving rapidly, but what if you look at it from the reader's point of view?

It is a typical impression of decision makers and bosses that wasteful, eventually you do not know what you want to say.

The important thing in slide reports is not looking good.
It is to clearly construct the content, that is, the "idea" that you want to convey.

An obscure slide can be seen everywhere

"Is this the only thing I want to say with this number of sheets?"

"So what do you want to say in the end?" "Wait a moment. Why does this come to a conclusion?" It is a typical reaction of a boss who listens to your slide report.

Anyway, there are many useless slides. Pasting of meaningless pictures and images appears everywhere. As a result, content that seems likely to be one slide is bulging on three thin slides of contents.
It is displayed with a stereoscopic graph that seemingly looks good though it is simple with a simple bar graph. However, because it was made into a stereoscopic display, it became difficult to read the numerical value from the axis.
The explanation of the slide is displayed in colorful colors. However, because the color number is used too much, the part to really emphasize is inconspicuous.

The slides are packed with colorful figures and images and seem to be using a lot of time to improve their appearance. Unfortunately, I do not spend much time thinking about contents. In other words, it is a thin slide of contents. "Contents are thin" means that "I have no idea".
Apparently there seems to be a fundamental misunderstanding concerning slide creation.